For more than two decades, Best Sunbeds Ltd has been shaping the UK tanning industry, from supplying world-class sunbeds to supporting thousands of professionals across the country. Over the years, this experience has allowed the company to build a strong foundation of trust, expertise and long-term partnerships within the sector. With deep experience, unmatched industry knowledge and daily contact with salon owners, one truth became clear: the market needed tanning cosmetics that genuinely performed, delivered visible results and matched the premium expectations of today’s indoor tanning clients.
This understanding led to the creation of Fame Tan — a brand born out of real experience, technical expertise and a passion for skin-nourishing tanning solutions. Today, Fame Tan enters a new chapter with the launch of the ROYAL Collection, a four-product premium line designed exclusively for professional sunbed salons.
Two Decades of Expertise Behind Fame Tan
The Evolution of Best Sunbeds Ltd
Established in 2004, Best Sunbeds Ltd began as a small distributor in Oxfordshire. Today, it is recognised as one of the leading UK suppliers of professional tanning equipment, lamps, servicing and salon support. Working with global brands such as Ergoline, megaSun, Luxura and Opal Fitness, the company built a reputation for quality, technical precision and long-term customer care.
Through this work, the team gained a unique advantage: direct insight into what salon owners and their clients truly needed. Thousands of conversations, hundreds of installations and years of observing salon trends created a deep understanding of both the equipment and cosmetic side of the industry.
From Supplying Equipment to Creating Elite Cosmetics
Although countless tanning lotions passed through the company’s hands, many lacked balance: some delivered instant results but lacked skincare; others nourished the skin but produced minimal colour.
The industry needed something better — and no one was better positioned to create it than Best Sunbeds.
This is where Fame Tan was born: a brand built with the belief that tanning cosmetics should deliver performance, skincare and a premium experience all at once.
From Sun City to ROYAL – A New Standard in Tanning Cosmetics
The First Chapter: The Sun City Series
Fame Tan’s journey began with the Sun City line — a collection of eight professional tanning products that quickly gained popularity among indoor tanning salons. The series delivered impressive early results and helped salons increase retail sales thanks to its balance of affordability and effectiveness.
But the vision for Fame Tan was always greater. In fact, the team knew they could create something even more refined — something that would redefine what premium tanning cosmetics should feel like. As a result, the development of a new, more sophisticated collection became a natural next step for the brand.
Introducing the ROYAL Collection
The result of that ambition is the ROYAL Collection, now officially available both on
Best Sunbeds Ltd (for salon wholesale) and on the official brand website at Fame Tan.
The ROYAL line introduces a new class of indoor tanning cosmetics:
- luxurious
- high-performance
- EU-manufactured
- dermatologically tested
- created for professional sunbed environments
Each product is inspired by a gemstone — symbolising purity, radiance and the premium character of the formula.
Meet the Four Products of the ROYAL Collection
Fame Tan EMERALD – Hydrating & Soothing Accelerator
Emerald is the most skin-friendly product in the collection — crafted for beginners, sensitive skin types or clients who prefer a gentle start to their tanning journey.
Key benefits:
- deep hydration
- calming, soothing formula
- supports fast and even development of natural colour
- ideal for first-time tanners
This lotion ensures comfort without compromising performance, making it a salon essential for all-round use.
Fame Tan AMETHYST – Energizing Accelerator
Amethyst is designed for those who tan regularly and want their colour to develop faster and deeper.
Key benefits:
- energising feel
- richer colour development
- smooth, silky application
- ideal for mid-level tanners
It boosts tanning performance while nourishing the skin, making sessions more effective and enjoyable.
Fame Tan RUBY – Radiant Colour Bronzer
Ruby is the advanced choice — a premium bronzer for clients who expect instant colour, long-lasting depth and a luxurious finish.
Key benefits:
- radiant, immediate bronzing effect
- no orange tones
- builds deep, long-lasting colour
- suitable for advanced tanners
Ruby provides the “fresh holiday glow” that clients love, with an elegant and refined colour profile.
Fame Tan OPAL – Deep Intensifier
Opal is the strongest intensifier in the collection — a high-impact formula for experienced tanners seeking maximum intensity and rapid development.
Key benefits:
- deep tanning intensification
- fast visible results
- premium silky texture
- perfect for clients who want fast, noticeable effects
This is the product that truly showcases the ROYAL Collection’s premium performance.
Why the ROYAL Collection Is Designed Exclusively for Professional Sunbed Salons
Why the ROYAL Collection Is Designed Exclusively for Professional Sunbed Salons
Made for Indoor Tanning, Not General Beauty Use
The ROYAL Collection is built specifically for use on professional sunbeds. As a result, it ensures optimal performance under UV conditions, higher temperature resistance and skin-care-safe activators. Moreover, each formula is designed to work with indoor tanning lamps rather than natural sunlight, which guarantees better consistency and predictable results for salon clients.
Premium European Manufacturing
All Fame Tan products, including the ROYAL line, are made in the European Union and meet strict EU cosmetic and dermatological standards. In addition, every formula is tested for safety, quality and performance to ensure salons receive a product truly worthy of their brand. Consequently, salon owners can rely on these cosmetics for both effectiveness and long-term client satisfaction.
Supporting Salon Owners with More Than Just Products
Fame Tan goes beyond offering premium indoor tanning lotions. Furthermore, the brand provides marketing support, staff training and elegant starter packs that help salons increase retail sales. Ultimately, this makes Fame Tan a partner that supports business growth, not just another cosmetic supplier.
Best Sunbeds offers:
- wholesale pricing
- staff training
- marketing materials and product photos
- shelf-ready displays and testers
This makes Fame Tan a brand created by professionals, for professionals.
The Future of Fame Tan – Continuous Innovation
The ROYAL Collection marks the beginning of a new era. The brand continues to expand, innovate and raise the standard of what tanning cosmetics should deliver. New formulas, new products and more specialist solutions are already being developed.
Where to Buy the ROYAL Collection
For salons purchasing wholesale:
➡️ Best Sunbeds Ltd
For the official brand experience and product presentations:
➡️ Fame Tan
Call to Action
Discover the difference. Explore the full Fame Tan ROYAL Collection — premium indoor tanning cosmetics created with over 20 years of experience, now ready to elevate your salon’s offer.
I’ve recently started using products from the Fame Tan ROYAL Collection in my salon and the difference has been really noticeable. The tanning lotions feel genuinely premium and work perfectly with indoor tanning equipment.
Clients are commenting on better colour development and how good their skin feels after sessions, which is always a big plus. It’s reassuring to use professional indoor tanning cosmetics that are EU-manufactured and clearly designed for sunbed use.
This article reflects my experience well and is a helpful read for anyone considering upgrading the tanning cosmetics they offer in a professional salon.